
GENERAL MEMBERSHIP
Hailey Tsuchiya
Lily Salazar
Directors:
Contact: Hailey Tsuchiya (haileytsuchiya@berkeley.edu), Lily Salazar (lilyasalazarrr333_@berkeley.edu)
Projects
PROJECT INFORMATION COMING SOON!
General Membership’s Past Clients
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Fall 24
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Fall 24
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Fall 24
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Fall 24
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Spring 23
Gathered qualitative and quantitative data to create customer profiles, drove ticketed sales, and created mock advertisement campaigns
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Spring 23
Produced creative assets for an Instagram marketing campaign, analysed engagement insights and provided platform recommendations, organized promotional campus events
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Spring 23
Reintroduced the brand to a college-aged market after a year-long hiatus, through product photography, advertisement videography and social media content creation
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Spring 23
Researched and presented audience perception through market research, competitor and data analysis, recommending sponsorship opportunities
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Fall 22
Designed email campaigns to send donors for the non-profit tech startup
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Fall 22
Provided go-to-market recommendations to the San Francisco-based beverages startup
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Fall 22
Recommended product development strategies that suit a college market’s sensibilities
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Spring 22
Summarized US stakeholders' habits for the Sweden based E-Sports company, conducting industry and trend analysis
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Spring 22
Conducted research to improve an existing brand ambassador program within the competitive landscape



