About
Who we are
BCEC is a student-run, UC Berkeley Haas School of Business sponsored and ASUC sponsored organization of 150+ members. Founded in 2008, we deliver broadband solutions to media and entertainment industry leaders across 11 sector-based concentrations. Consequently, we cultivate industry-focused professional development skills and networks within our community.
We reflect 11 sectors of the entertainment industry: Music, Film, Media, Digital Marketing, Fashion, Video Games, Sports, Beauty, Television, Technology, and General Membership.
Our Services
Content Creation
Social Media Management
Creative Ideation
Photo, Audio and Video Production
Editorial Calendar Creation
Analytics & Insights
Product Strategy
Monetization & Expansion Strategy
Customer Identification
Value Proposition
Prototype
Distribution Channels
Pricing Models
Branding & Events
Brand Kit
Messaging Strategies
Event Organisation
Brand Positioning
Sales Development
Campaign Management
Market Research
Industry Overview
Trends Analysis
Analytics & Insights
Competitive Landscape
Focus Groups
Large-scale Data Projects
Project Breakdown
A typical BCEC project includes:
Midterm and Final Deliverables
12 Week Timeline
2 Project Directors
8 Project Members
Our Committees
Digital Marketing
Past Projects within the realm of Digital Marketing include TikTok, Dolby Atmos, DoorDash, Spotify, Canva and The New York Times
Sports
Past Projects within the Sports Industry include the NFL, Tampa Bay Rays, San Jose Sharks, Los Angeles Charges and San Francisco Giants
Music
Past Projects within the Music Industry include Femme House, Universal Music Group, Goldenvoice, Island Records and Sony Music
General Membership
Past Projects with upcoming startups include Sol De Janeiro, Deezer, LinerAI, 88Rising, Aura Tea, bartleby, and more!
Television
Past Projects within the Television industry include Indiewire, Disney, CBS and Paramount Pictures
Video Games
Past Projects within the Video Games industry include Xbox, Ready Player Me, TSM University
Beauty
Past Clients within the Beauty Industry include Mario Badesco, Peace Out, Bareness Skin, Persona Cosmetics and Melixir
Fashion
Past Projects within the Fashion Industry include Adidas (Fear of God, Maison Kitsune and Cocokind
Media
Past Projects within the realm of New Media include Marvel, Dolby Vision, Beats by Dr. Dre, Adobe, LinkedIn Learning and Snapchat
Technology
Past Projects within the realm of Technology include Olimp Labs, Dolby Atmos, DoorDash, Rakuten Viki, and Coffeespace
Film
Past Projects within the Film Industry include Lucasfilm, Jubilee, Amazon Studios, Crate, PictureStart and A24