DIGITAL MARKETING

Samantha Tang

Sandy Nguyen

Directors:

Contact: Samantha Tang (s.tang@berkeley.edu), Sandy Nguyen (sandyn@berkeley.edu)

Projects

PROJECT INFORMATION COMING SOON

Digital Marketing’s Past Clients

  • Fall 24

    3 Phase project including 1) Market research, 2) Campaign Strategy 3) Campaign Design, introducing consultants to a variety of technical and creative skills

  • Fall 24

    Conducted social media analyses on Skullcandy’s socials, providing Gen-Z insights and producing 2 pieces of content per week for Skullcandys’ socials

  • Spring 24

  • Fall 23

    Enacted a large-scale campus marketing initiative that generated over 500k impressions on Instagram and TikTok. Reached over 2000+ campus uses of BCEC X DoorDash promo codes.

  • Spring 23

    Executed a student ambassador program raising awareness of live events discovery on the platform

  • Fall 22

    Fall 22

    Launched Canva x Cal, a beta student ambassador program promoting Canva Pro to college campuses, which gained 55K impressions and 392 activations

  • Spring 21

    Piloted a promotional marketing campaign, increasing student subscription activations by 110% within one month, ran a micro-influencer campaign that reached 43K+ impressions

Fall 23

Fall 23

Fall 24

Fall 24